COLOR YOUR SOUND
COLOR YOUR SOUND
COLOR YOUR SOUND COLOR YOUR SOUND
For musicians and songwriters, creating music is a direct form of personal expression. For music listeners, music taste reflects aspects of personal identity and serves as a form of self expression. We decided to bring this form of personal expression directly to our user with the Color Your Sound campaign, launching the new Custom PAL.
Interactive story that evolved as user tapped through
In-feed grid carousel
Variety of static grid post and story options to supplement the launch and future social media efforts
